There are so many details that need to be addressed when forming a new organization. Not only is there paperwork by the ream (or so it seems) but there is also the major project of making sure that the word gets out to let people know that you even exist. It's great to have an organization about which you feel proud and excited, but it's equally important that others learn about you and also become excited about what you are doing. We didn't really know what we were doing but, at least, we knew what we wanted to do and we knew that we needed help. A colleague of ours called me and told me that he had seen an article about an organization, the San Antonio Chapter of the Public Relations Society of America (PRSA), that was offering the "Gift of Guidance" to non-profits without a public relations professional on staff or access to public relations support. We fit! We applied and, gloriously, we were accepted by PRSA of San Antonio to receive their generous "Gift of Guidance". We were one of seven non-profits (out of 19 applicants) selected for this "gift". Brenda and I were invited to a luncheon at which we would meet our "team" of incredible public relations professionals who would not only offer verbal guidance on attracting the attention of others but who also offered a "mini public relations packet", a written guide to "getting the word out". On December 1, 2011 we met for lunch at the Bright Shawl, along with the other non-profits who had been chosen, for our first real foray into public relations territory. The public relations experts with whom we met were kind, knowledgeable, and most importantly, very enthusiastic about our organization and its purposes. Their enthusiasm about the project in which we were embarking only added "fuel to our fire". About two weeks after our luncheon meeting, they sent us our Mini (although filled with great ideas) Public Relations Packet, a document that has quickly become the foundation for our growing public relations endeavors. We took a baby step!
0 Comments
Building a new organization is never easy. It's a lot like learning to crawl. Have you ever watched a baby try to crawl? Sometimes they are able to move from belly to knees, sometimes they just get stuck. YTIA got off to a slow start, too. After we had filed corporate documents and gotten our non-profit status, 2010 just crawled by. We had a couple of meetings and kept planning but nothing really got moving. Our busy law practices kept us from spending the kind of time we needed to spend on our growing "baby". We got a little push in the Spring of 2011. I was reading the Sunday Express-News one Sunday morning and I came across an ad that said in bold print "CALLING ALL CHARITIES". I got a little bit more information about the "Macy's Shop for a Cause" Event and we decided to give it a try. By participating in the event we could raise a little money for our infant organization, and we decided that it would be a good idea. We were assisted by a sweet, young lady from Macy's named Blanca, who oversaw our sales and provided some encouragement. The actual event was held on Saturday, August 27, 2011 and we raised some money for YTIA! What a thrill -- we were learning to crawl!
For years Brenda (Knowles, co-founder of YTIA) and I had talked about creating a home for youths aging out of foster care. We had even put our thoughts and ideas on paper but we just never got around to doing anything about it. In the Fall of 2009 the discussions began again in earnest. We had become part of the Housing Coalition coordinated by Jose Chapa, a PAL (Preparation for Adult Living) Social Worker, and we saw first-hand how real the need actually was. Sure there were a few "transitional living facilties" but the need was much greater than the few beds they offered. In fact, the transitional living facilities were not too much different than being in foster care, or so we heard from the youths whom we represented. Our vision was much larger: a complex to house youths who would finally exit the system after years of being in foster care. Our target population: 18 to 22 year olds who wanted nothing more than to just leave foster care and make it on their own. We could all see just how difficult that prospect would be, but for a young person, the goal was just to get away from the strangers who had been dictating their lives 24/7. When you're young and full of dreams, nothing seems impossible! Brenda and I already knew how hard it was going to be to leave foster care because, without realizing or believing it, these young people had been coddled and protected. Over time, so many of the young people we had represented in the past, would call, sometimes for advice, sometimes for assistance, or sometimes just to see if someone still cared. In October of 2009, we decided to just "go for it" and with the assistance of our colleague, Mary Young, a transactional law attorney, YTIA was born. We filed corporate documents with the Secretary of State (Texas) and filed for designation as a (501)(c)(3) non-profit organization with the Internal Revenue Service. And that was just the beginning.
|
AuthorMary E. Valdez is one of the co-founders of YTIA, an attorney with an interest in (hopefully) making things a little bit better. Archives
January 2023
Categories |